Patients needed a way to find reliable, relevant information about their condition," says David Wiljer, director of Knowledge Management and Innovation for UHN's Princess Margaret Hospital. "Some patients surfing the Web cannot find relevant information. We wanted to provide them with the information they needed, when they needed it." Providing a first-class service for your readers in terms of regular access to quality information that is relevant and interesting will encourage them to connect with you and to continue doing so on a regular basis. You may not have aspirations to build an empire such as Amazon has done, but applying some of their principles of success to your own individual situation will undoubtedly support you to realize your own vision of successful authorship. Yet how about also making sure that readers are informed of related projects? You can provide links to audio recordings of readings or interviews you have done, video trailers or recommendations for readers on how they might follow-up their interest further via related articles or stories you have written.
